06.11.09 - Hollywood wants to control search engines
According to a recent article on the IT news related site Golem, Hollywood wants to have control over the search engines considering pirate copies of Hollywood movies.
They hired a company to investigate the pirate spreading of the new Star Trek movie.
The complete document from ViaCom is available here in PDF format.
An interesting result of the detective work is available here in PDF format.
Search Engine: Google
Search engines provide quick and easy access to pirated movies. If one types in “watch
free movies” on Google, the first three unsponsored search results are “leech” sites with links to
pirated movies. The fourth search result is Hulu.com, a legitimate video site.
The flood of stolen content currently available online – including every major theatrical
film within hours of release – poses an immediate threat to the motion picture industry, which in
2007 supported 2.5 million jobs, $41.1 billion in wages, and had a trade surplus of $13.6 billion.
The prevalence of pirated material online provides a strong disincentive for investment in motion
pictures and other professional video content, which are well-understood to be key drivers of
broadband adoption. Consumers are at risk for fraud or identity theft when they are deceived
into providing sensitive financial information to professional quality pirate websites. As more
fully described in the comments of MPAA in this docket, content creators must have the legal
and regulatory flexibility to use technological tools in partnership with Internet service providers
to stem the tide of online copyright theft.
It's funny how ViaCom conceals their financial interests by pointing to the security risks of private users.
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